According to a study by Juniper Research that attributes the popularity of Rich Communication Services (RCS), the value of the mobile business messaging market will reach $ 78 billion by 2027.
Operators hope this combination will allow them to compete better with the likes of WhatsApp and Facebook Messenger and open up a new revenue stream.
According to a study by Juniper Research that attributes the popularity of Rich Communication Services (RCS), the value of the mobile business messaging market will reach $ 78 billion by 2027.
Apple RCS
RCS is a natively supported messaging standard that combines the ubiquity of SMS with the rich multimedia capabilities of over-the-top messaging (OTT) platforms.
SMS revenue used to be a significant source of revenue that has been damaged by the widespread use of OTT services and containing text packages.
Business news is a key target market where organizations can post messages that are easily verifiable, helping to reduce fraud.
Almost half of the phones will use the RCS by 2026, while Juniper expects volumes to increase from 161 billion in 2022 to 639 billion by 2027. Organizations dealing with sensitive data such as banking and caring are expected to health services, they will move SMS traffic to more secure channels in the near future.
However, a potential barrier is that Apple does not yet support RCS, nor does it currently show any inclination to do so – despite the best efforts of Google. (opens in a new tab) convince him to register.
“Apple must support RCS to facilitate seamless and secure communication between mobile operating systems,” said Scarlett Woodford, author of the report. “RCS is likely to be deployed over the existing iMessage interface on iOS devices to take advantage of user knowledge and maximize adoption.”